Lighthouse Performance (mobile)
46Poor — Good = 90+
Audit captured 2026-06-15
4.8★ / 51 reputation. Site's holding you back.
A 17.3 s mobile load and a few gaps are leaving easy wins on the table.
orthodonticarts.net has genuine authority — 4.8★ / 51 on Google (51 reviews, verified). Overall audit health is 56/100 (grade F). The drag isn't reputation, it's the site: no H1, no LocalBusiness schema, missing security headers, plus a 17.3 s mobile load.
Largest Contentful Paint
17.3 sPoor — Good = <2.5s
Schema status
PartialNo LocalBusiness type
Off-site authority
4.8★ / 51Google Business Profile — Forest, VA location (DataForSEO, verified)
Domain: orthodonticarts.net · Business: Orthodontics · Bedford & Forest, VA · Service area: Bedford / Forest, VA (434)
Scope: This audit covers your homepage only. Service pages, blog posts, and location pages were not crawled in this pass and may have additional findings. Recommended next step if you engage: a full per-page sweep.
56
Overall SEO Health
Needs work — meaningful gaps
SEO Basics
83
Content Quality
50
Mobile UX
46
Page Speed / CWV
46
Security
30
Local SEO
50
Social Presence
100
Accessibility
68
01 · TL;DR
Read this if nothing else.
Real reputation (4.8★ / 51), held back mostly by site speed and missing security/schema. Most fixes are quick.
✓
HTTPS enabled with a valid certificate
Verified strength — keep it.
✓
Real XML sitemap found
Verified strength — keep it.
!
Add a Strict-Transport-Security (HSTS) header
Flagged in the live security/SEO scan.
!
Add a Content-Security-Policy with script-src restrictions
Flagged in the live security/SEO scan.
02 · Top must-do this week
Fix these first.
| # | Action | Why it matters |
|---|---|---|
| 1 | Add a Strict-Transport-Security (HSTS) header | Flagged by the live scan as a top fix. |
| 2 | Add a Content-Security-Policy with script-src restrictions | Flagged by the live scan as a top fix. |
| 3 | Add a single descriptive H1 to the homepage | Flagged by the live scan as a top fix. |
| 4 | Add LocalBusiness schema (sameAs + aggregateRating linking your reviews) | Flagged by the live scan as a top fix. |
| 5 | Allow AI crawlers (GPTBot, ClaudeBot, PerplexityBot) in robots.txt | Flagged by the live scan as a top fix. |
03 · Technical SEO
What the live HTML actually says.
Live HTML pulled from orthodonticarts.net on 2026-06-15. Server: nginx · PHP/7.4.33 · WordPress. Below: what we observed in the rendered DOM.
Stack detected
| Server | nginx |
| Backend | PHP/7.4.33 |
| CMS | WordPress |
| SSL valid | True |
| Sitemap | yes |
| robots.txt | 200 |
01
CRIT
No H1 tag on the homepage
H1 is Google's strongest single on-page topical signal; the homepage emits none.
evidence: grep '<h1' on fetched HTML → 0 matches
Fix: Add one descriptive H1 to the hero.
02
WARN
Meta description is short
~74 chars. Google rewrites weak descriptions ~70% of the time.
evidence: <meta name=description> captured live
Fix: Rewrite to 150-160 chars with a differentiator + phone.
03
WARN
No LocalBusiness schema
Detected JSON-LD: BreadcrumbList, EntryPoint, ImageObject, ListItem, Organization, SearchAction, WebPage, WebSite. No LocalBusiness / industry subtype, so reviews/NAP don't connect to the site.
evidence: JSON-LD @type scan of live HTML
Fix: Add LocalBusiness (+ industry subtype) with sameAs + aggregateRating.
04
CRIT
Missing security headers
Security category scored 30/100. Missing: HSTS, Content-Security-Policy.
evidence: response header scan
Fix: Add HSTS + a script-src CSP. Add a Strict-Transport-Security (HSTS) header; Add a Content-Security-Policy with script-src restrictions; Add a single descriptive H1 to the homepage
04 · Performance / Core Web Vitals
Speed is the headline problem.
Lighthouse mobile lab data, captured 2026-06-15. Google's Good zone: LCP <2.5s, FCP <1.8s, CLS <0.1, TBT <200ms.
46
Lighthouse Score
17.3 s
LCP
0.426
CLS
!
Lighthouse performance 46/100, LCP 17.3 s
Lighthouse performance 46/100; LCP 17.3 s on mobile. Mobile Lighthouse performance 46/100.
05 · Structured data (Schema.org)
What Google can read about you.
Detected JSON-LD types on the homepage: BreadcrumbList, EntryPoint, ImageObject, ListItem, Organization, SearchAction, WebPage, WebSite.
No LocalBusiness schema linking the site to your Google Business Profile.
06 · AI search readiness
Are you findable by ChatGPT, Perplexity, Google AI Overviews?
As of 2026, 22% of all search queries route through an AI surface. Visibility there is now a measurable revenue lever.
⚠
robots.txt: AI crawler access
robots.txt does not explicitly name any of the standard AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended, …). Conservative crawlers default to skipping.
⚠
llms.txt: citation hygiene file
No llms.txt found (returns None). Optional citation-hygiene file for LLM crawlers.
07 · Local SEO
How your business appears in local search.
Google Business Profile: 4.8★ / 51 (Google Business Profile — Forest, VA location (DataForSEO, verified)).
No LocalBusiness schema linking the site to your Google Business Profile. Verified Google rating 4.8★ / 51 across 51 reviews (DataForSEO). No on-site LocalBusiness schema links these reviews to the site via sameAs/aggregateRating.
08 · Prioritized roadmap
The order to do this work in.
Ranked by impact on your search visibility and lead flow.
| # | Action | Impact |
|---|---|---|
| 1 | Add a Strict-Transport-Security (HSTS) header | High |
| 2 | Add a Content-Security-Policy with script-src restrictions | High |
| 3 | Add a single descriptive H1 to the homepage | High |
| 4 | Add LocalBusiness schema (sameAs + aggregateRating linking your reviews) | High |
| 5 | Allow AI crawlers (GPTBot, ClaudeBot, PerplexityBot) in robots.txt | High |